Friday, 24 February 2017

What your listing presentations might NOT be telling people

Your listing presentation is often your first and last chance to shine. That is why it is important to be aware of the things your listing presentation might NOT be telling potential clients. It is not enough to include just the basics. You want to add the extra details that will paint a clear picture of how effective you are as an agent and why you are the best choice to sell their home.

Back up your Marketing Strategy

It is easy to say that you have a marketing plan that works, but it is even better if you can back that statement up with some proof. The best way to demonstrate you are prepared to invest in selling their home is to not only outline the plan you will use, but to also show them the materials you have used in the past. Share some stats to back up what you are saying. Using marketing tools that provide you with tracking and statistics such as email marketing campaigns and trackable virtual tours can help them see you mean business and that you are using proven marketing tactics to sell their home. As well, have a portfolio of the photos you have used for marketing materials so they a) get a feel for the types of homes you have sold in the past and b) see you are willing to invest in high end marketing materials that will showcase their home in the best possible light. Last but not least, consider providing an overview of the most likely home buyers for the property with ideas on how the home should be prepped to appeal to that target.

Justify your Price

It is one thing to throw out high numbers to entice them to list with you, but if you don’t have proof that homes are selling for that price in the area, your recommendation will lack credibility. Make sure you include comps in your listing presentation so they understand why you are recommending the listing price you have in mind. This also helps to soften the blow if the numbers aren’t as high as they had hoped. Include days on the market to help illustrate how the higher or over priced homes are staying on the market longer compared to the median priced homes.

Show them the Money

Many home owners today are not shy about asking what share you get of the sale. You have to be prepared to explain why your commission is set at a certain rate and what you are doing for them so they understand what is included in that cost. The details of what you do are often “behind the curtain” tasks they don’t necessarily see you perform. Let them know how your skills have helped others in the past, such as negotiating, proper pricing, aggressive or effective marketing, support of your brokerage, etc. Do you offer additional services that help you stand out such as staging expertise? Do your homes sell quicker or above asking? All of these details draw a clearer picture for the home owners so they see why you are worth the investment and worthy of their trust.

Dig Deeper

The questions you ask can be as telling as the answers you give. Make sure they see that you want to learn more about them and their home to make it easier for you to sell it. Find out about their happiest memories in the home. Ask them what sold them on the home to begin with. Ask them what they love the most about their home other than the obvious things such as a gorgeous new kitchen or newly remodeled master bathroom. These personal insights into the home provide you with details you can share with viewers at open houses, while showing potential clients your approach is on a deeper, more personal level.

Finding an online listing presentation you can share with your clients in a number of different formats is also a great idea. You want an adaptable presentation you can share online, that can be changed for each new client and that can be printed as a leave behind to cover all the bases.

Wednesday, 8 February 2017

How to access a Free* New Property Marketing Tool

As a real estate agent, getting the best bang for your marketing buck is always top of mind. You want to use all the weapons in your marketing arsenal to present your listings to as many people as possible. A new free property marketing tool is now available when you use Realtour virtual tours, elfyers and photography services to provide better exposure for your listings.

Realtour has recently launched its latest marketing tool designed to assist clients with their advertising. The new lead generation tool,, provides a property search engine you can share with your clients with your own personal URL.

How to access House Hunt

When you create your free Realtour account, you will have the option to post your listings on whenever you purchase a photo shoot, virtual tour or eflyer. Marketing materials that work with House Hunt will offer you the option to post your listing on House Hunt with a scheduled date.

House Hunt then automatically collects all of your active Realtour listings with five or more images and places them on a Google Map. This also generates a unique URL for you to post and share. The minimum five images provides a basic virtual tour that appears with each listing.

Your House Hunt URL only features your listings. However, a Show All tab as well as a Search Listings button also allows visitors to see all Realtour listings. This means your listings can get more exposure through your fellow agents’ accounts and allows House Hunt to help generate leads.

Your House Hunt URL features your listings* on a Google map with your tour and info.

Features of House Hunt

The House Hunt search tool provides an email collection tool for lead generation. As well, visitors can see listing details, price, your Realtour virtual tours and your email address so they can contact you to get more information.

A neighborhood amenities feature tool allows visitors to find schools, shopping, restaurants and more by simply clicking the amenities that are important to them.  These amenities will appear on the map along with your listings.

Integrated Marketing

Your unique House Hunt URL works in combination with Realtour virtual tours and email signatures.
Your tours will feature the House Hunt icon to link to the location of your property as well as all the nearby amenities that make your listing special. You can also add your House Hunt link to your Realtour email signature to instantly share all of your listings with every email you send and even add it to your eflyers, social media pages and websites.

Your free Realtour account is the first step to accessing this free tool. You can then select to have listings posted as you purchase your Realtour photo shoots, virtual tours or eflyers. It makes more sense than ever to use Realtour as your one stop real estate marketing experts with this new, free and seamless marketing tool.

Visit to see how it works or for more information. 
*Listings must have a Realtour photo shoot, virtual tour or eflyer with a minimum of five images.

Tuesday, 7 February 2017

Some Interesting Statistics about “Aging in Place”

Aging in place has become the preferred way to live for many baby boomers who have come to love their homes, their neighborhoods and their close proximity to family and friends. The term refers to empty nesters that have chosen to live their lives out as long as possible in their family homes. However, many are concerned this could have an impact on the housing market with lower turnover of single family homes.

Two Thirds Not Planning Moves

According to a survey by the Demand Institute close to two thirds of Baby Boomers are not planning to move any time soon. Instead they have decided it is better to age in place and continue to enjoy the life and community they have lived in for much of their married or adult lives.

For many, the Great Recession can be blamed for their decision to remain in their current homes. Boomer net worth fell drastically during the Great Recession, to $140,000 and this is where it currently stands. It is estimated had it not been for the recession, their net worth would be closer to $370,000. This has reduced the options Boomers might feel they have if they wish to live comfortably once they retire.

67% want their Current Community

Of Baby Boomers who do wish to move, 67 percent wish to remain close to their current communities as opposed to moving to a retirement community. In fact, remaining closer to family and their community, has become more desirable than seeking a new life in a warmer climate.

When seeking a new home, many Boomers are hoping to find their dream home. That means that 46 percent of boomers will actually be hunting for a larger home, or a home that is comparable to their current home size as opposed to the traditional move to a smaller home. This means more competition for the larger single family homes traditionally sought by younger couples and families.

Finding a Dream Home

The reason behind this change is that many Boomers have rented and/or compromised on the home they currently own. Now that they are in a position to purchase the type of home they always wanted, they are acting on their dreams.

The remaining 54 percent are still looking to downsize, either in square footage or mortgage size if possible. Boomers who are living in their dream home or one that meets most of their needs are looking for a home that will allow them to live independently with less maintenance. However, they are now looking for higher end finishes to add to their overall comfort and the same communities with amenities usually sought by younger home buyers.

Unlike the downsizers of the past, Boomers are now likely to spend more on their next home with an average price of $200,000 compared to upsizers at $180,000.

Demand for Renovation Services

As turnover of single family homes decrease, there will also be a rise in the demand for renovation services. Boomers will be remodeling their homes to accommodate their changing needs. By 2025 baby boomers will be in their 70’s and face more health and mobility issues that will make it more difficult to live independently. 

According to renovations for Boomers are in high demand. However, the renovations in which they are investing are not necessarily age related. In fact, their findings show that of the 61 percent who intend to age in place, 65 percent feel they do not require aging-related improvement, and 78 percent have never completed an aging-related remodel, upgrade or renovation.
Instead, the new mind set for remodeling should be based on logical improvements to the functionality of the home which in turn often translates into safer living and accessibility such as smart technology, more open spaces, less steps, and better lighting. This can also help keep the home appealing to younger home buyers when it finally does come time to sell.